SEO Logbook resources
SEO Logbook Blog
Practical guides on technical SEO, SEO tools, AI search, SEO workflows, and reporting for agencies and SEO teams.
Latest
Latest posts
Diagnostic Guide
How to Tell If Google's Spam Update Hit Your Site
How to Tell If Google's Spam Update Hit Your Site
Check whether your traffic drop fits Google's September 2026 spam update, rule out other causes, and track fixes and recovery in SEO Logbook.
Integration Guide
How to Connect Google Search Console to ChatGPT or Codex
How to Connect Google Search Console to ChatGPT or Codex
Connect GSC to ChatGPT or Codex for search analysis, then see how SEO Logbook keeps the changes, comparisons, owners, and reports together.
Template
SEO Case Study Template: Show What Changed and What Followed
SEO Case Study Template: Show What Changed and What Followed
A practical SEO case study template with an evidence worksheet and a filled example. Record the work, compare search results, and write claims you can support.
Template
SEO Change Approval Template: What Exactly Is Being Approved?
SEO Change Approval Template: What Exactly Is Being Approved?
A page-level approval template for SEO agencies and clients that keeps the proposed change, decision, implementation, and live check distinct.
Buyer Guide
SEO Deliverables: What to Ask For and How to Check the Work
SEO Deliverables: What to Ask For and How to Check the Work
A practical guide for founders and marketing managers reviewing SEO agency or consultant work, with evidence standards for common deliverables.
Checklist
SEO QA Checklist: Verify the Fix Before Closing the Task
SEO QA Checklist: Verify the Fix Before Closing the Task
A practical acceptance checklist for SEO, development, and QA teams, with completed examples for title, canonical, and noindex fixes.
Template
SEO Weekly Report Template: Shipped, Blocked, Ready to Review
SEO Weekly Report Template: Shipped, Blocked, Ready to Review
A one-page weekly SEO report template that shows verified work, blockers, decisions needed, and search comparisons ready for review.
Management Guide
How to Manage an SEO Specialist Without Slowing Them Down
How to Manage an SEO Specialist Without Slowing Them Down
A practical guide to setting scope, access, autonomy, approvals, and accountability for SEO specialists in small teams and larger organizations.
Guide
How to Distribute SEO Tasks Across a Team Without Losing Ownership
How to Distribute SEO Tasks Across a Team Without Losing Ownership
A practical system for assigning SEO tasks to strategists, writers, developers, reviewers, and clients without creating bottlenecks.
Tools Guide
Best SEO Project Management Tools for Agencies and Teams
Best SEO Project Management Tools for Agencies and Teams
Compare Asana, ClickUp, Jira, monday.com, Notion, Trello, Airtable, and SEO Logbook for planning, assigning, verifying, and reporting SEO work.
Tools Guide
Best SEO Tools for Agencies and Teams
Best SEO Tools for Agencies and Teams
Build a practical SEO tool stack for research, crawling, execution, monitoring, reporting, collaboration, and AI visibility without paying for overlapping software.
How-to Guide
How to Build a Real SEO Workflow for Teams and Agencies
How to Build a Real SEO Workflow for Teams and Agencies
A practical SEO workflow for solo specialists, agencies, in-house teams, developer-heavy organizations, migrations, and AI visibility work.
How-to Guide
How to Compare Screaming Frog Crawls and Track SEO Changes
How to Compare Screaming Frog Crawls and Track SEO Changes
Compare Screaming Frog crawls in the app, Excel, Google Sheets, or Python to find meaningful changes in URLs, status codes, titles, canonicals, headings, schema, and indexability.
How-to Guide
How to Monitor SEO Changes on Important Pages
How to Monitor SEO Changes on Important Pages
Compare manual checks, scheduled crawls, scripts, and URL monitoring for titles, canonicals, schema, indexability, redirects, headings, and other SEO-critical page changes.
How-to Guide
How to Track AI Visibility for SEO
How to Track AI Visibility for SEO
Build a practical system for tracking brand mentions, citations, competitors, answer accuracy, prompt groups, source URLs, and AI-related SEO work across ChatGPT, Google AI Overviews, Gemini, Perplexity, and Copilot.
How-to Guide
How to Track SEO Work Across Pages, Projects, and Clients
How to Track SEO Work Across Pages, Projects, and Clients
A practical system for tracking SEO tasks, affected URLs, owners, implementation checks, performance, and AI visibility across agencies and in-house teams.
Template
SEO Tracking Spreadsheet Template for Teams and Agencies
SEO Tracking Spreadsheet Template for Teams and Agencies
Download a practical Excel template for tracking SEO changes, URLs, tasks, monitoring reviews, search performance, AI visibility, and monthly work across projects.