SEO Logbook

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Plain-English guide to SEO Logbook

Quick definitions and examples for logs, URL inventory, active monitors, scans, tasks, impact results, reports, and team access.

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What is a manual log?

Definition

A manual log is a record of SEO work that someone intentionally adds to a project.

Why it matters

It keeps completed work from disappearing into memory, spreadsheets, or chat threads.

Example

If you update a title tag and add internal links to a service page, you can log the change and attach it to that URL.

What is a system log?

Definition

A system log is created when SEO Logbook detects a monitored change or issue automatically.

Why it matters

It helps your team catch changes that happen through CMS edits, deployments, templates, or accidental updates.

Example

If a monitored page changes from indexable to noindex, SEO Logbook records that as a system log.

What is a URL inventory?

Definition

URL inventory is the list of URLs stored inside a project.

Why it matters

You can keep important URLs in the project without monitoring every single one.

Example

An agency can store 200 client URLs, then monitor the 25 pages that need scheduled checks.

What is an active monitor?

Definition

An active monitor is a stored URL with automatic monitoring turned on.

Why it matters

Active monitors are the pages SEO Logbook checks on a schedule.

Example

A homepage, pricing page, and top service page might be active monitors. Older blog posts can stay in inventory without scheduled checks.

What is a scheduled scan credit?

Definition

One scheduled scan credit equals one automatic check of one active monitored URL.

Why it matters

Scheduled scan credits explain how automatic monitoring usage is counted.

Example

Ten active URLs checked weekly use ten scheduled scan credits each time the weekly scan runs.

What is an instant scan?

Definition

An instant scan is a manual live check started by a user.

Why it matters

It lets you re-check a page while investigating a change or verifying follow-up work.

Example

After fixing a noindex issue, you can run an instant scan and document the result.

What is a task?

Definition

A task is follow-up work attached to a project, URL, log, or detected issue.

Why it matters

It keeps action items close to the SEO context that created them.

Example

If a system log shows an unexpected H1 change, you can create a task for review from that log.

What is an impact result?

Definition

An impact result is a note added after reviewing what happened after a change.

Why it matters

SEO impact is not always immediate. Impact results let you connect later outcomes back to the original work.

Example

After a title update, you might add: CTR improved after the snippet was rewritten.

What is a monitor run?

Definition

A monitor run is one scheduled or manual check of monitored URLs.

Why it matters

It shows when checks happened and whether any tracked page elements changed.

Example

A weekly run checks active monitors and records any title, canonical, status, or robots changes it finds.

What is a health issue?

Definition

A health issue is a detected problem that may need attention after a monitor run.

Why it matters

It separates issues from ordinary history, so people can decide what needs follow-up.

Example

A page returning a failed fetch or unexpected status code can appear as a health issue.

What is retention?

Definition

Retention is how long workspace history remains available for logs, monitoring, issues, and reports.

Why it matters

It sets the window of past activity that reports and reviews can use.

Example

A report can include only project activity that still falls inside the workspace retention window.

What is a workspace member?

Definition

A workspace member is a working user with access controlled by their workspace role.

Why it matters

It lets teams manage owners, admins, members, and viewers from one place.

Example

An agency strategist can work across several client projects as a workspace member.

What is a project-specific user?

Definition

A project-specific user can access only the projects they are invited to.

Why it matters

It keeps client visibility and limited project work separate from the full workspace.

Example

A client stakeholder can view one project without seeing another client project.

What is a client viewer?

Definition

A client viewer is a limited-visibility user who can review project information without full workspace access.

Why it matters

It helps agencies and consultants share project context without mixing client work.

Example

A client can review recorded logs and reports for their own project when invited.

What is a monthly report?

Definition

A monthly report summarizes selected project activity from recorded history.

Why it matters

It turns logs, tasks, monitor runs, health issues, and impact results into a clearer update.

Example

A report can show what changed, which tasks were completed, and which detected issues needed attention.

What are assets?

Definition

Assets are project links and references such as briefs, docs, sheets, calendars, or supporting resources.

Why it matters

They keep supporting material close to the project history.

Example

A content brief or keyword sheet can be stored with the project instead of being lost in a message thread.

Usage concepts

Inventory stores URLs. Active monitors use scheduled scan credits when they are checked. Instant scans are user-started checks.

Team access concepts

Workspace members are working users. Project-specific users and client viewers can be limited to the projects they should see.

Reporting concepts

Reports use recorded project history. Impact results stay manual, so the report does not claim results the product did not measure.

FAQ

Is SEO Logbook only monitoring software?

No. Monitoring is one part. The product also records manual work, tasks, URL history, impact results, and reports.

Do all stored URLs use monitoring capacity?

No. URLs can stay in inventory without scheduled monitoring. Active monitors are the stored URLs that get checked on a schedule.

Do detected changes always become tasks?

No. System logs stay in history. Create a task only when the change needs follow-up.

Does SEO Logbook invent performance results?

No. Impact results are manual notes added after a person reviews what happened.

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