Google E-E-A-T Checklist

Progress

0 of 40 reviewed

Protected by reCAPTCHA. Google Privacy Policy and Terms of Service apply.

Helpfulness and people satisfaction

Check whether the content exists for a real audience and leaves that audience satisfied.

Does the content seem to exist mainly to attract search traffic instead of serving visitors’ genuine interests?

Expected answer: No

Are you publishing across many unrelated topics mainly in the hope that some pages rank?

Expected answer: No

Are you using extensive automation to publish content across many topics without sufficient care?

Expected answer: No

Is the content mainly summarizing what other sources say without adding much original value?

Expected answer: No

Are you covering the topic only because it is trending rather than because it matters to your audience?

Expected answer: No

Does the content leave readers needing to search again for better information?

Expected answer: No

Is the page written to a particular word count because you believe Google prefers it?

Expected answer: No

Does the content answer the question or fulfill the promise made by its title?

Expected answer: Yes

Is there an existing or intended audience that would find this useful if they visited directly?

Expected answer: Yes

Does the site have a clear primary purpose or focus?

Expected answer: Yes

Will readers leave feeling they learned enough to move toward their goal?

Expected answer: Yes

Does the page provide substantial value compared with other results covering the topic?

Expected answer: Yes

Quality

Review originality, completeness, analysis, and whether the page deserves to be referenced or shared.

Does the content include original information, reporting, research, or analysis?

Expected answer: Yes

Does it provide a substantial and sufficiently complete description of the topic?

Expected answer: Yes

Does it offer useful analysis or information beyond the obvious?

Expected answer: Yes

When other sources are used, does the page add meaningful value instead of merely rewriting them?

Expected answer: Yes

Does the main heading or page title give a descriptive, helpful summary?

Expected answer: Yes

Does the heading avoid exaggeration, shock, or misleading clickbait?

Expected answer: Yes

Is this a page someone might genuinely bookmark, share, or recommend?

Expected answer: Yes

Would this content feel credible if referenced by a respected publication or reference work?

Expected answer: Yes

Expertise and experience

Make authorship, first-hand knowledge, sourcing, and editorial responsibility easy to verify.

Presentation and production

Check whether the page received enough editorial attention and production care.

Is the content free from distracting spelling, grammar, and style problems?

Expected answer: Yes

Does the page feel carefully produced rather than sloppy or rushed?

Expected answer: Yes

Has the page received individual care rather than looking mass-produced or thinly outsourced?

Expected answer: Yes

Page experience

Make the main content secure, accessible, usable, and comfortable across devices.

Do the page’s Core Web Vitals provide a good user experience?

Expected answer: Yes

Is the page served securely over HTTPS?

Expected answer: Yes

Does the content display and work well on mobile devices?

Expected answer: Yes

Is the main content free from excessive ads that distract or interfere?

Expected answer: Yes

Does the page avoid intrusive interstitials and pop-ups?

Expected answer: Yes

Can visitors quickly navigate to and locate the main content?

Expected answer: Yes

Can visitors easily distinguish the main content from supplementary or promotional content?

Expected answer: Yes

Google E-E-A-T Checklist

Helpfulness and people satisfaction

Quality

Expertise and experience

Presentation and production

Page experience

Quality improvements deserve a work history