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LLM Readiness Checklist
Review AI search presence, readiness, business impact, and the optimization work most likely to close each gap.
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Presence
Diagnose where and how the brand appears across the AI prompts and platforms that matter.
- What to inspect
- Prompt coverage by platform, topic, persona, and journey stage.
- What it usually means
- The brand is not surfaced often enough in important AI answers.
- Readiness action
- Improve accessibility, extractability, entity recognition, usefulness, and corroboration.
- Optimization focus
- Crawlability, answer structure, entity clarity, topical depth, and credible third-party reinforcement.
- What to inspect
- Platform-level prompt coverage and the source or citation mix used by that platform.
- What it usually means
- Retrieval and citation behavior may make this a platform-specific issue.
- Readiness action
- Analyze that platform’s source ecosystem before making site-wide changes.
- Optimization focus
- Build presence and credibility in the sources that platform cites for the category.
- What to inspect
- Recommendation rate, competitor recommendation share, and sentiment or framing.
- What it usually means
- The brand is known but is not positioned as a strong or preferred choice.
- Readiness action
- Strengthen differentiated, credible, corroborated, and useful signals.
- Optimization focus
- Comparisons, proof points, use cases, expert validation, reviews, and reasons to choose.
- What to inspect
- Comparative win rate and competitor win/loss patterns.
- What it usually means
- The brand enters the consideration set but loses direct comparisons.
- Readiness action
- Clarify where the brand is the best fit and what trade-offs apply.
- Optimization focus
- Decision criteria, defensible differentiation, customer evidence, and transparent limitations.
Readiness
Check whether owned and external information is accessible, extractable, credible, and persuasive.
- What to inspect
- Linked citation rate, cited-anywhere rate, and owned citation rate.
- What it usually means
- AI systems recognize the brand, but users lack a direct path to an owned destination.
- Readiness action
- Improve accessible, extractable, fresh, and transactable owned pages.
- Optimization focus
- Make intent-specific pages easy to fetch, parse, cite, and use as the next step.
- What to inspect
- Third-party citation dependency, owned citation rate, and top cited sources.
- What it usually means
- External hubs provide trust but create risk when facts are outdated or unfavorable.
- Readiness action
- Improve consistency, corroboration, and owned extractability together.
- Optimization focus
- Update important external profiles while strengthening authoritative first-party pages.
- What to inspect
- Owned citation rate compared with recommendation and comparative win rates.
- What it usually means
- The site is retrievable, but its evidence is not persuasive enough.
- Readiness action
- Improve usefulness, differentiation, credibility, corroboration, and transaction readiness.
- Optimization focus
- Pricing, product fit, limitations, proof, case studies, comparisons, and buying criteria.
- What to inspect
- Readiness scores versus presence KPIs, source concentration, and citation stability.
- What it usually means
- Existing authority or third-party mentions may be producing fragile visibility.
- Readiness action
- Fix technical accessibility, structured content, freshness, and entity consistency.
- Optimization focus
- Strong owned destinations, updated facts, parseable answers, and consistent organization data.
Business impact
Connect visibility with traffic, conversion, demand, and defensible evidence of commercial value.
- What to inspect
- Prompt coverage trend, linked citation rate, and commercial prompt visibility.
- What it usually means
- Visibility may occur in low-click contexts or influence later branded and direct visits.
- Readiness action
- Review prompt priority, destination usefulness, extractability, and transaction readiness.
- Optimization focus
- Match cited pages to the next user step and include comparison and decision-stage prompts.
- What to inspect
- AI referrals, conversion rate, landing-page engagement, and prompt-to-page fit.
- What it usually means
- The landing experience, offer, or conversion path may not match answer expectations.
- Readiness action
- Align landing pages with prompt intent and strengthen next steps.
- Optimization focus
- Offer clarity, consistent framing, differentiated proof, and lower-friction conversion paths.
- What to inspect
- AI referrals, branded search, direct traffic, and AI-discovery survey responses.
- What it usually means
- Users may discover the brand through AI and return through another channel.
- Readiness action
- Improve recognition and validate hidden influence with surveys and trend comparisons.
- Optimization focus
- Memorable positioning, consistent entity details, corroboration, and discovery measurement.
- What to inspect
- Presence KPIs by journey stage alongside conversions, assisted demand, and survey signals.
- What it usually means
- The brand may be visible for prompts that do not matter commercially or support a next step.
- Readiness action
- Reweight the prompt library around the business model and commercial intent.
- Optimization focus
- Shortlist, comparison, transactional, and high-value prompts rather than broad averages.
Optimization focus
Prioritize the content, source, measurement, and diversification work most likely to close the diagnosed gap.
- What to inspect
- Prompt coverage and recommendation rates split by informational and commercial intent.
- What it usually means
- The brand appears early in the journey but does not win shortlist or decision prompts.
- Readiness action
- Improve transactable, differentiated, useful, and corroborated decision surfaces.
- Optimization focus
- Alternatives, comparisons, pricing, solution pages, category pages, and external validation.
- What to inspect
- Representation accuracy, misrepresentation examples, and entity consistency.
- What it usually means
- AI systems describe the brand incorrectly, incompletely, or with outdated positioning.
- Readiness action
- Correct and synchronize entity information across owned and authoritative external sources.
- Optimization focus
- About and product pages, schema, profiles, reviews, partners, and knowledge sources.
- What to inspect
- Presence KPIs segmented by product, market, language, persona, and journey stage.
- What it usually means
- Aggregate reporting hides a segment-specific gap rather than a brand-wide problem.
- Readiness action
- Run a focused readiness comparison between strong and weak segments.
- Optimization focus
- Content depth, source ecosystem, external validation, freshness, and decision pages.
- What to inspect
- Visibility, citations, traffic, and conversions split by platform and cited source.
- What it usually means
- Performance is strong but fragile because one ecosystem drives most of it.
- Readiness action
- Diversify corroboration, credibility, consistency, and accessibility.
- Optimization focus
- Additional source ecosystems, stronger owned assets, and varied content formats.
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